There are different options ranging from bulleting or adding text in bold. Keep and maintain a library of pertinent quotes for use at the appropriate time. Quotes relevant to the industry or occasion, whether it be travel, adventure, hobbies, food and beverage, holidays, seasons, business/entrepreneurship, sports, etc. This knowledge can also be valuable in deciding on caption length. As in most marketing strategies, knowing the brand’s target audience is important. Modern Family’s “Enjoy at least one sunset per day!” fits their audiences while “Stomach: I will now demonstrate a blue whale’s mating call” would likely be questionable. Humor often works, but care needs to be taken in knowing the brand’s audience and their values. In addition to lyrics from popular songs or poems, there are other kinds of captions to grab people’s interest and attention. In 2019, engagement for captions up to 100 characters was 5%, rose to 5.36% between 500 and 1,000 characters, and nearly hit 6% on 1,000 characters, according to Fohr. The bottom line, they reported, was that engagement, as well as discoverability, increased when more information was shared. The influencer platform company predicts that captions in 2020 will average 405 characters, the equivalent of 65 to 70 words.įohr’s research showed that engagement rates were higher among brands using longer captions than those with short ones.
Create enough buzz and that post can find its way onto Instagram’s Explore page.Īccording to research by Fohr, the length of the average caption more than doubled between 2016 and last year. Photos and videos have always been important on Instagram, but it’s the caption and story that’s told that can grab and retain interest. Not only is this one of several ways to increase engagement but captions have also gotten longer. Inspirational captions using lyrics like this one from the French duo Daft Punk’s “Harder, Better Faster” hit song are but one of several ways to engage followers more successfully today on Instagram.